Film trailer and poster analysis

Film poster key conventions: 

There are many key conventions such as the title of the film which is "taken", we know this is the title because it is the only word that is in the colour orange. The slogan for "Taken" is "I don't know who you are but if you don't let my daughter go I will find you and I will kill you". The slogan and the title tells the audience about what the film may be about and they would want to know what happens the whole film. The central image for "Taken" is a shot of the main character, the main character is holding a gun which shows the audience that the film genre is action/thriller. The release date is shown in the bottom of the film poster. This is shown on the bottom of the poster because the age certificate is also shown next to it and this shows the audience that the release date is then and how old you have to be to watch it.

I think the film poster have successfully promoted the film because they have added everything that will make the public come and see the movie.

Film trailer key conventions:

This trailer has a lot of institutional details such as clips of the characters, setting of the film and it also tells us at the end of the trailer saying who directed it. Fast paced editing has been used a lot to show a bit of the characters and it also shows a lot of violence to show what the main character does to save his daughter. The title, release date and the production blurb are all shown towards the end. Sound effects and music have been used for the trailer. An example of diegestic sounds from the trailer is  used when: the main character hears his daughter screaming across the phone. A non-diegestic sound was not used for the trailer.  Key conventions such as fast paced editing has been used to show the audience the violence that is in the film.