Media language

The key convention that tells the audience that this is a Boohoo advert is the name on the bottom right. The slogan - Twentyfour seven fashion- tells the audience that it is a online shop and it is opened day and night everyday, the word fashion also tells us that they have different kinds of styles. The key images of this advert is two models that are wearing the clothes that is on the Boohoo.com site. These models are used for this t.v print edit and are used for the actual site to show case the clothes that Boohoo offer. They layout the models with one of them having there hands over the other model and the other one just posing on a desert and with a town shown far away from them. The print advert also has there social networks where you can find them on, for example: Twitter, Facebook and Instagram. 

Institution

The institution behind this site is a company that opened there site two years ago. This company first came from Manchester then it became world wide because of there advertisements on the T.V. They sell online in Europe, America, Canada and Australia.

Audience

The target audience for this advertisement is 18-25 year old. Even though Boohoo have male clothing, I think that 70/30 of females/males would watch this and go on the site. Boohoo's T.V advert comes on every channel that advertise and I think that the middle class and upper class would watch this and use the site.

Representation

The representation of this advert is a white and black female. They may have put these to show that any color clothes they wear will look good on any race. There is no coverage of any male actors on this advert, this may be because female models wearing Boohoos clothing will attract more young adult females buy there clothing.